In a
multivariate Experiment, when your test page is displayed during the
experiment, Website Optimizer_________.
a. tests only the performance of
individual variations
b. tests only the combined effect of
all page sections on the page
c. tests the performance of
individual variations as well as the combined effect of all page sections on
the page
Which
kind of experiments will allow you to test two different headlines and two
different images on a single page?
a. Multivariate Experiments
b. A/B Experiments
c. None of the above
The
page elements to be tested on a test page must be marked with:
a. "page section" tags.
b. "test section" tags.
c. "elements" tags.
d. "section" tags.
If
you create a multivariate experiment with two page sections (headline and
image), and one variation for each section, which of the following combinations
will not be tested?
a. Original headline + new image
b. New headline + original image
c. New headline + new image
d. Original headline + new headline
e. Original headline + original
image
Choose
the incorrect statement.
a. The farther the tracking code is
from your tested page, the more traffic you will need to generate reliable
results in Website Optimizer experiments.
b. If you want to allow your
"My Client Center manager" to access Website Optimizer, you can do so
within your account by granting them MCC User Access.
c. A marketing team can be helpful
in determining the type of content you should test in Website Optimizer.
d. It is better to create two
different versions of an advertisement and test them on Google AdWords rather
than creating two different versions of a page and test it through Website
Optimizer.
If you
are creating two experiments in Website Optimizer with the test and the
conversion pages as shown above, how many sets of experiment tags are required
to properly track the conversions for both the experiments?
a. One set for masks.html
b. Two sets for thanks.html
c. One set for gloves.html
d. One set for thanks.html
What
should be the best approach in a scenario where no variation emerges as a clear
winner in a Website Optimizer experiment, despite the fact that the experiment
has run beyond the estimated duration and is getting lots of impressions and
conversions?
a. Run a Follow Up experiment
b. Stop the experiment and try some
bolder variations
c. Contact the Website Optimizer
support staff
d. Upload the Tracker script again
Identify
the correct sequence of steps for creating a Multivariate Website Optimizer
Experiment.
a. Identify experiment pages >
Create variations > Tag pages > Review and launch > View report
b. Identify experiment pages >
Tag pages > Create variations > Review and launch > View report
c. Identify experiment pages >
Tag pages > Create variations > View report > Review and launch
If
the relevance ratings for all your sections appear as zero, it may not indicate
that:
a. the difference between your
variations has very little prominence.
b. more data is required for the
values to become apparent.
c. the content tested in your
experiment is not having a significant effect on your visitors.
d. your visitors are not able to
view your test page.
Which
of the following statements is incorrect about the Tracker script to be
installed for a multivariate experiment?
a. It is placed on the test page.
b. It is placed on the conversion
page.
c. It triggers data collection for
the experiment.
d. It is not required for a
multivariate experiment.
While
testing three combinations, A, B, and C, in a Website Optimizer experiment, the
following results were obtained:
Which
of the above combinations would be marked as a high-confidence winner?
a. A
b. B
c. C
d. None of the above
A
page that, when reached by a user, means business results for you, like a page
where a user will complete a purchase or fill out an interest, will be defined
in the Website Optimizer experiment as the_________.
a. experiment page
b. test page
c. conversion page
d. feedback page
An
experiment where the only two combinations are "the original" and
"the winning combination" is known as a/an_________.
a. Follow Up Experiment
b. Multivariate Experiment
c. A/B Experiment
d. A/B Follow through Experiment
he
scripts that need to be installed on your pages to allow Google Website
Optimizer to work optimally include the__________.
a. control script
b. tracking script
c. section tag script
d. application script
Clicking
the Pause link on your Experiment
Page__________.
a. can temporarily stop your
experiment from displaying combinations and collecting data
b. is not possible once the
experiment has started
c. can permanently stop your
experiment from displaying combinations and collecting data
In
an A/B experiment using Google Website Optimizer, you can choose to limit the
percentage of visitors who will see the variations of your test pages.
a. True
b. False
An
A/B type test may not be the best for you in these circumstances:
a. You get a high amount of page
traffic (more than 1,000 pageviews a week, roughly).
b. The layout and the overall design
of your page are to be modified.
c. You want to change specific parts
of your page like a headline or image simultaneously.
d. You want to alter the overall
look and feel of the page.
e. The layout and overall design of
your page stays the same.
Identify
the experiment for which the given error is displayed:
a. A/B Experiment
b. Multivariate Experiment
Which
of the following parts is not required to complete the "Identify
Experiment Stages" Step?
a. Experiment name
b. Test pages
c. Result Page
d. Conversion page
Website
Optimizer offers:
a. two types of experiments: A/B and
multivariate.
b. three types of experiments: A/B,
A/B/C and multivariate.
c. two types of experiments: A/B/C
and multivariate.
d. only A/B experiments.
Website
Optimizer scripts differ from Analytics scripts only in that:
a. the Google Website Optimizer
scripts pass an additional parameter to the pageview tracking function.
b. the Google Analytics scripts pass
an additional parameter to the pageview tracking function.
c. the Google Website Optimizer
scripts pass three additional parameters to the pageview tracking function.
d. the Google Website Optimizer and
Analytics scripts are the same.
Choose
the incorrect statement.
a. If you are creating an A/B test,
you will need to create different versions of your test page as well as test
the content for the different sections of your test page.
b. If you are creating a
multivariate test, you will need to create the test content for the different
sections of your test page.
c. If you are creating an A/B test,
you will need to create different versions of your test page.
How
many types of scripts does a Multivariate experiment require to be installed on
your test pages?
a. 1
b. 2
c. 3
d. 4
The
above validation method is used for:
a. offline validation of pages when
the test page is not accessible.
b. validation of published pages.
While
deciding what to test in a Google Website Optimizer experiment, which of the
following factors should not make any difference to your decision?
a. The goal of your page.
b. What action you want the users to
take.
c. Does your page clearly
communicate that action to your users?
d. The number of unique visitors
visiting the page to be tested.
e. What sections of your page have a
significant impact on whether the users take that action or not?
You
will start seeing the estimated conversion rate range bars appear for each
combination in an experiment:
a. after that combination has
reached at least 500 conversions.
b. as soon as the experiment begins.
c. after that combination has
reached at least 50 conversions.
d. after that combination has
reached at least 5 conversions.
Despite
running your experiment beyond the estimated duration, and despite a lot of
impressions and conversions, if none of the variations emerge as a clear
winner, it may be because:
a. all the page versions are too
dull and uninteresting for the visitors.
b. the visitors are not experiencing
strong reactions to any of the alternate variations you created.
c. the experiment pages are not
validated properly.
d. the control script is not
installed properly.
The
value that indicates when a given combination's mean conversion rate will beat
that of the original, as the Website Optimizer experiment progresses is called
the__________.
a. conversion probability
b. chance to beat original
c. experiment success rate
d. experiment winner
To
generate reports and data, Website Optimizer provides a specific script to be
installed, which _________.
a. prompts the user to login
b. removes temporary internet files
c. checks for JavaScript errors
d. sets a cookie
Choose
the incorrect statement.
a. The tracking scripts for both
Google Analytics and Website Optimizer can coexist on a single webpage.
b. Website Optimizer scripts meet
browser requirements which do not strictly adhere to the W3C guidelines.
c. It is not possible to test the
same section across many pages by using Website Optimizer.
d. The control script can be the
very first entry on an HTML page; it does not need to be inside a tag or even
an tag.
Which
kind of experiments allow you to compare the performance of two entirely
different pages with different layouts, sections, overall look and feel of the
pages?
a. Multivariate experiments
b. A/B experiments
c. None of the above
State
whether true or false:
Once started, you can not change the parameters of a Website Optimizer experiment.
Once started, you can not change the parameters of a Website Optimizer experiment.
a. True
b. False
During
the progress of a Website Optimizer Experiment, if the color of the performance
bar changes to red, it indicates:
a. the combination being tested is
doing very well.
b. the combination being tested is
not being understood by the users.
c. the combination being tested is
not doing well.
d. Website Optimizer is unable to
access the pages which are a part of the experiment.
If
you make any changes to the content of your website's pages after implementing
and validating Website Optimizer for your website, what will be the change in
the indexing of such pages?
a. The changes will enhance the
indexing of such pages.
b. The changes will reduce the crawl
rate of such pages.
c. The changes will have the same
effects as any content changes that you would typically make to your website.
Identify
the correct sequence of steps for creating an A/B Website Optimizer Experiment.
a. Name experiment and identify
pages > Install and validate JavaScript tags > Create Variations >
Preview and start experiment
b. Name experiment and identify
pages > Preview and start experiment > Install and validate JavaScript
tags
c. Name experiment and identify
pages > Install and validate JavaScript tags > Preview and start experiment
d. Install and validate JavaScript
tags > Name experiment and identify pages > Preview and start experiment
If
Website Optimizer is unable to access the password protected pages on your live
site, __________.
a. you can no longer run the
experiment involving those pages.
b. you can upload HTML source files
for your test and conversion pages.
c. you can send a request to the
Google Website Optimizer support team.
d.
you must create duplicate pages in a new directory not protected by the
password.
An
Experiment can be stopped entirely:
a. at any time.
b. only after Website Optimizer has
identified a clear winner.
c. only after a minimum of 1000
conversions.
d. only after a minimum of 48 hours
have lapsed.
The
</noscript> tag used for validating Website Optimizer experiment pages __________
.
a. marks the end of the original
content for that page section
b. is not compatible with all
browsers
c. marks the beginning of the
original content for that page section
d. is a balanced tag
Before
running an experiment, the Google Website Optimizer validation tool checks for
the potential errors which need to be fixed before continuing. The checks
include the following:
a. Was any JavaScript found on the
test page?
b. Were any page sections defined on
the test page?
c. Was the tracking code found on
the test page?
d. Was the tracking code found on
the conversion page?
You
can test up to ________ different page variations in an A/B experiment.
a. 500
b. 12
c. 127
d. unlimited
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