What are "FAQs"?
a. First Asked Queries
b. First Answered Questions
c. Fast Attitude Queries
d. Frequently Asked Questions
e. All of the above
Which of the following is the term used for the collective blogging
intelligentsia, namely the most influential bloggers online by page rank owing
to their high traffic count?
a. Glamorati
b. Hoi polloi
c. Rich and reckless
d. Beautiful and damned
e. Blogerati
How long does an author's copyright – whether in print or online - last?
a. Until he/she dies
b. Forever
c. For 5 years after the publication
d. For 40 years after he/she dies
e. For 70 years after he/she dies
What is "blogosphere"?
a. The hole in the internet through which blogs can fall
b. The blogs in a given area such as a street, county or
country
c. The collective content of the blogs worldwide
d. Blog companies that group together and buy smaller
blogs
e. None of the above
What is 'placing of keywords in the important parts of a webpage so that
search engines may give them priority' called?
a. Keyword prominence
b. Optimization guesswork
c. Partial selection
d. Keyword density
What will happen if you type the words "sport-basketball" in the
Google search box?
a. Google will find all the web pages containing the words
"sport" and "basketball"
b. Google will find the web pages about "sport"
and also those containing the word "basketball"
c. Google will find the web pages about "sport"
that do not contain the word "basketball"
d. Google will find all the web pages in which the words
"sport" and "basketball" appear together
e. None of the above
What is "podcasting"?
a. Making the entire blog available in a single downloadable
file
b. Redirecting traffic through a portal hidden on the blog
called a "pod"
c. Distribution of audio and other media files for download
to digital music or multimedia players such as iPods
d. Mass e-mailing for marketing purposes to promote
several blogs at the same time
Search engines will return different results depending on the word order of
the search terms.
a. True
b. False
What is an "affiliate business program"?
a. Getting the business standards of your company approved
by a government affiliated company
b. Signing up to be a business partner with another
online company to promote each other's interests and thereby reaching a larger
market
c. Buying a company
d. Getting bought by a company
e. Merging with another company
It's a good idea to create identical content on multiple blogs as this can
increase web traffic and get higher listings in search engines.
a. True
b. False
Which of the following is most likely to guarantee the content on your blog
is professional, subject-appropriate and grammatically correct?
a. Copying it into Word, spell-checking, and copying it back
b. Asking a friend to read it
c. Reading it through before posting
d. Having several specialist readers check out the
content for its relevance, sense, argument, and keywords
There's little need to copy text before trying to publish it to the web
because you rarely lose the text at the time of publication.
a. True
b. False
If you own a copyright on your own works, you can license your work for
reproduction and publication around the world according to place and length of
time.
a. True
b. False
What distinguishes a blog from a website?
a. Postings that occur according to a timeline that is
updated so old posts can be traced
b. More content
c. Flashier images
d. Contact details
e. More professional content
What is "misinformation"?
a. Mystery information partially hidden on the internet
b. Information which is misleading or distracting or at
least partially wrong
c. Mr. Information
d. Completely wrong information on all counts
e. None of the above
If your website sells golf equipment, your promotional articles should be
written about _________ .
a. good golf courses
b. caddies
c. sport in general
d. the best clubs to use at certain times
e. All of the above
What is the difference between a "patent" and a
"trademark"?
a. A copyright and a trademark are the same; a patent is
made to protect goods or services for sale
b. Patents and trademarks are the same; it is copyright
that is different
c. A patent protects a work, device or name that is used
for trading goods whereas a trademark protects inventions or discoveries
d. A trademark protects a word, device or name that is used
for trading goods whereas a patent protects inventions or discoveries
Which of the following features will increase the likelihood of a reader
staying longer on your blog?
a. Having mostly text rather than pictures, slide shows or
other interactive content
b. Using external links to generate the new page as a
pop-up window rather than going directly to the new site
c. Offering links to great promotional deals on other
sites
What is an "anonoblog"?
a. A general blog with multiple authors
b. A blog about people who used to be famous
c. A blog written and maintained by an anonymous author,
often under a pseudonym or pen name
d. All of the above
What is the reference list to other works placed at the end of an article
called?
a. Footnotes
b. Bibliography
c. Original material
d. Endnotes
e. All of the above
What does "'ping' your blog" mean?
a. To abandon it
b. To create it from scratch
c. To let someone know about it so they can contribute,
either with postings or comments
d. An alert that notifies the original poster of a post
when someone else writes an entry concerning the original post
What is a "tag"?
a. An external link
b. A language element, such as a word, often used in
blogs to identify the type or types of content that makes up a particular post
c. A long post that goes onto another page
d. Both b and c
Which of the following are good ways of protecting your online content?
a. Searching for the plagiarists of your content
b. Embedding your images
c. Potentially encrypting your HTML
d. Joining a plagiarism forum
e. All of the above
Fooling the search engines with link farms, keyword stuffing, cloaking or
alt text spamming is not a good idea because ___________ .
a. it is an offense in most countries
b. the search engines may restrict your site or future
listings, or ban you altogether
c. it could reduce the traffic to your blog
d. All of the above
What is a "plagiarism warning banner?"
a. A banner e-mailed to you by a potential plagiarist to
warn you of their potential copying of your site
b. A banner you place on your site or blog to deter
potential plagiarists
c. A government service that bans plagiarists from the
Web with an official warning, usually a letter to their home address
d. None of the above
Why is it damaging to have disfunctioning or non-functioning(dead)links on
your website?
a. You cannot prevent people from reaching the
destination without doing so
b. It could damage your brand reputation; people do not
want to see a "page not found" result
c. A person is less likely to return to your site as a
repeat visitor if the links do not work
d. b and c
