Is it a good idea to have two blogs with the
same content to try and increase traffic?
a. No, as search engines such as Google will most likely list only one blog which may not be your preference
b. Yes, two blogs, even with the same content, will most likely double your traffic on the web
c. Yes, and to have three would be still better
d. No, because search engines will be advised to close down one, if not both, of your blogs
If you're writing an article about applying for admission to graduate courses in universities, your target audience is likely to be _________.
a. 18-year olds
b. students already in college
c. a range of readers who are thinking of applying for admission to a graduate school
d. people between 45 and 65
What are "Google alerts"?
a. A ringtone from Google
b. A doorbell as a prize for being a loyal Google customer
c. Pinging of your website by Google every time you use Yahoo and MSN instead of using Google
d. A system where Google e-mails you the results of your pre-arranged search terms on a regular basis to stir your thoughts about writing blog content
What is "fair use" in terms of using someone else's copyright online?
a. A system where copyright is exchanged between the original owner and the blogger who co-opts it
b. A term used by the prosecutor to convict a blogger who repeatedly infringes his/her copyright
c. A defense argument that an individual who is sued for copyright infringement can use, namely that the use of the material was in public interest
d. None of the above
a. No, as search engines such as Google will most likely list only one blog which may not be your preference
b. Yes, two blogs, even with the same content, will most likely double your traffic on the web
c. Yes, and to have three would be still better
d. No, because search engines will be advised to close down one, if not both, of your blogs
If you're writing an article about applying for admission to graduate courses in universities, your target audience is likely to be _________.
a. 18-year olds
b. students already in college
c. a range of readers who are thinking of applying for admission to a graduate school
d. people between 45 and 65
What are "Google alerts"?
a. A ringtone from Google
b. A doorbell as a prize for being a loyal Google customer
c. Pinging of your website by Google every time you use Yahoo and MSN instead of using Google
d. A system where Google e-mails you the results of your pre-arranged search terms on a regular basis to stir your thoughts about writing blog content
What is "fair use" in terms of using someone else's copyright online?
a. A system where copyright is exchanged between the original owner and the blogger who co-opts it
b. A term used by the prosecutor to convict a blogger who repeatedly infringes his/her copyright
c. A defense argument that an individual who is sued for copyright infringement can use, namely that the use of the material was in public interest
d. None of the above
What
is "autocasting"?
a. Automatically casting the characters in an online play
b. An autocue for a blogger to remind him or her to make a posting
c. A form of microblogging that will herald Web 3.0
d. An automated form of podcasting that allows bloggers (and blog readers) to create audio versions of text-only blogs using RSS feeds
Which is the correct order for finding your target audience and selling goods or services to it?
a. Design a strategy for drawing them to your site with greater interest in your product, have a business plan, identify their interest in your product, identify your audience type and their level of expertise, make sales
b. Have a business plan, identify your audience type and their level of expertise, identify their interest in your product, design a strategy for drawing them to your site with greater interest in your product, make sales
c. Have a business plan, identify your audience type and their level of expertise, design a strategy for drawing them to your site with greater interest in your product, make sales, identify their interest in your product
d. Identify your audience type and their level of expertise, make sales, have a business plan identify their interest in your product, design a strategy for drawing them to your site with greater interest in your product
What are "blooks"?
a. Books that are written by bloggers and generally grow out of their blogs
b. People who like to blog
c. People who promote their blogs on the inside pages of a book
d. All of the above
When writing an article about safety and light bulbs, which of the following is likely to be your target audience?
a. Electrical engineers
b. Ordinary people involved in home improvement
c. Working electricians
d. Light bulb manufacturers
e. All of the above
If you're writing an article about the automotive industry, which of the following would be the best way of promoting your article?
a. Adding internal links within your blog that cross-reference the article
b. Adding highly specific keywords to your pages that reference aspects of the automotive industry
c. Contacting other automotive industry blogs and websites offering a link-exchange
d. All of the above
What is the term used for "the number of times the keyword is used divided by the total word count on the page"?
a. Keyword density
b. Keyword distribution
c. Word hardness
d. Density of syllables
e. Blog Page Intensity
What are "stop words"?
a. Words that stop short of their meaning
b. Words that show up first in search engine result pages
c. Words that are banned on the blogosphere by the blog police
d. Some common words (such as "and", "or" and "in") that are usually ignored by a search engine performing a search
What is the "useful but incomplete" approach in terms of promoting your product in an online article or so-called e-zine?
a. Making your product useful but leaving the article incomplete with no way of linking to your site
b. Making your product incomplete and the article useful
c. Making the article useful but leaving it incomplete so the market is enticed but has to follow your link to learn more
d. Making the article complete and the product useful so that there's no need to find out more
In sourcing information, you may use materials not subject to copyright such as names, common symbols, lists of ingredients, short phrases, slogans, slang, titles etc.
a. True
b. False
What is an "open thread"?
a. A thread that is open for discussion by those posting to it
b. A thread that has closed links
c. Multiple posts focused around one specific subject
d. All posts made openly by the same blogger
e. All of the above
a. Automatically casting the characters in an online play
b. An autocue for a blogger to remind him or her to make a posting
c. A form of microblogging that will herald Web 3.0
d. An automated form of podcasting that allows bloggers (and blog readers) to create audio versions of text-only blogs using RSS feeds
Which is the correct order for finding your target audience and selling goods or services to it?
a. Design a strategy for drawing them to your site with greater interest in your product, have a business plan, identify their interest in your product, identify your audience type and their level of expertise, make sales
b. Have a business plan, identify your audience type and their level of expertise, identify their interest in your product, design a strategy for drawing them to your site with greater interest in your product, make sales
c. Have a business plan, identify your audience type and their level of expertise, design a strategy for drawing them to your site with greater interest in your product, make sales, identify their interest in your product
d. Identify your audience type and their level of expertise, make sales, have a business plan identify their interest in your product, design a strategy for drawing them to your site with greater interest in your product
What are "blooks"?
a. Books that are written by bloggers and generally grow out of their blogs
b. People who like to blog
c. People who promote their blogs on the inside pages of a book
d. All of the above
When writing an article about safety and light bulbs, which of the following is likely to be your target audience?
a. Electrical engineers
b. Ordinary people involved in home improvement
c. Working electricians
d. Light bulb manufacturers
e. All of the above
If you're writing an article about the automotive industry, which of the following would be the best way of promoting your article?
a. Adding internal links within your blog that cross-reference the article
b. Adding highly specific keywords to your pages that reference aspects of the automotive industry
c. Contacting other automotive industry blogs and websites offering a link-exchange
d. All of the above
What is the term used for "the number of times the keyword is used divided by the total word count on the page"?
a. Keyword density
b. Keyword distribution
c. Word hardness
d. Density of syllables
e. Blog Page Intensity
What are "stop words"?
a. Words that stop short of their meaning
b. Words that show up first in search engine result pages
c. Words that are banned on the blogosphere by the blog police
d. Some common words (such as "and", "or" and "in") that are usually ignored by a search engine performing a search
What is the "useful but incomplete" approach in terms of promoting your product in an online article or so-called e-zine?
a. Making your product useful but leaving the article incomplete with no way of linking to your site
b. Making your product incomplete and the article useful
c. Making the article useful but leaving it incomplete so the market is enticed but has to follow your link to learn more
d. Making the article complete and the product useful so that there's no need to find out more
In sourcing information, you may use materials not subject to copyright such as names, common symbols, lists of ingredients, short phrases, slogans, slang, titles etc.
a. True
b. False
What is an "open thread"?
a. A thread that is open for discussion by those posting to it
b. A thread that has closed links
c. Multiple posts focused around one specific subject
d. All posts made openly by the same blogger
e. All of the above
What are "FAQs"?
Which of the following is the term used for the collective blogging intelligentsia, namely the most influential bloggers online by page rank owing to their high traffic count?
a. Glamorati
a. Until he/she dies
a. The hole in the internet through which blogs can fall
a. Keyword prominence
b. Optimization guesswork
c. Partial selection
What will happen if you type the words "sport-basketball" in the Google search box?
a. Google will find all the web pages containing the words "sport" and "basketball"
a. Making the entire blog available in a single downloadable file
a. Getting the business standards of your company approved by a government affiliated company
Which of the following is most likely to guarantee the content on your blog is professional, subject-appropriate and grammatically correct?
a. Copying it into Word, spell-checking, and copying it back
a. First Asked Queries
b. First Answered Questions
c. Fast Attitude Queries
d. Frequently Asked Questions
e. All of the above
Which of the following is the term used for the collective blogging intelligentsia, namely the most influential bloggers online by page rank owing to their high traffic count?
a. Glamorati
b. Hoi polloi
c. Rich and reckless
c. Rich and reckless
d. Beautiful and damned
e. Blogerati
How long does an author's copyright – whether in print or online - last?
a. Until he/she dies
b. Forever
c. For 5 years after the publication
d. For 40 years after he/she dies
e. For 70 years after he/she dies
e. For 70 years after he/she dies
What is "blogosphere"?
a. The hole in the internet through which blogs can fall
b. The blogs in a given area such as a street, county or
country
c. The collective content of the blogs worldwide
d. Blog companies that group together and buy smaller
blogs
e. None of the above
e. None of the above
What is 'placing of keywords in the important parts of a webpage so that
search engines may give them priority' called?
a. Keyword prominence
b. Optimization guesswork
c. Partial selection
d. Keyword density
What will happen if you type the words "sport-basketball" in the Google search box?
a. Google will find all the web pages containing the words "sport" and "basketball"
b. Google will find the web pages about "sport"
and also those containing the word "basketball"
c. Google will find the web pages about "sport"
that do not contain the word "basketball"
d. Google will find all the web pages in which the words "sport" and "basketball" appear together
d. Google will find all the web pages in which the words "sport" and "basketball" appear together
e. None of the above
What is "podcasting"?
a. Making the entire blog available in a single downloadable file
b. Redirecting traffic through a portal hidden on the blog
called a "pod"
c. Distribution of audio and other media files for download
to digital music or multimedia players such as iPods
d. Mass e-mailing for marketing purposes to promote
several blogs at the same time
Search engines will return different results depending on the word order of
the search terms.
a. True
b. False
b. False
What is an "affiliate business program"?
a. Getting the business standards of your company approved by a government affiliated company
b. Signing up to be a business partner with another
online company to promote each other's interests and thereby reaching a larger
market
c. Buying a company
c. Buying a company
d. Getting bought by a company
e. Merging with another company
It's a good idea to create identical content on multiple blogs as this can
increase web traffic and get higher listings in search engines.
a. True
b. False
b. False
Which of the following is most likely to guarantee the content on your blog is professional, subject-appropriate and grammatically correct?
a. Copying it into Word, spell-checking, and copying it back
b. Asking a friend to read it
c. Reading it through before posting
d. Having several specialist readers check out the content for its relevance, sense, argument, and keywords
d. Having several specialist readers check out the content for its relevance, sense, argument, and keywords
There's little need to copy text before trying to publish it to the web
because you rarely lose the text at the time of publication.
a. True
b. False
b. False
If you own a copyright on your own works, you can license your work for
reproduction and publication around the world according to place and length of
time.
a. True
b. False
What distinguishes a blog from a website?
a. Postings that occur according to a timeline that is updated so old posts can be traced
b. More content
c. Flashier images
d. Contact details
e. More professional content
What is "misinformation"?
a. Mystery information partially hidden on the internet
b. Information which is misleading or distracting or at least partially wrong
c. Mr. Information
d. Completely wrong information on all counts
e. None of the above
If your website sells golf equipment, your promotional articles should be written about _________ .
a. good golf courses
b. caddies
c. sport in general
d. the best clubs to use at certain times
e. All of the above
What is the difference between a "patent" and a "trademark"?
a. A copyright and a trademark are the same; a patent is made to protect goods or services for sale
b. Patents and trademarks are the same; it is copyright that is different
c. A patent protects a work, device or name that is used for trading goods whereas a trademark protects inventions or discoveries
d. A trademark protects a word, device or name that is used for trading goods whereas a patent protects inventions or discoveries
Which of the following features will increase the likelihood of a reader staying longer on your blog?
a. Having mostly text rather than pictures, slide shows or other interactive content
b. Using external links to generate the new page as a pop-up window rather than going directly to the new site
c. Offering links to great promotional deals on other sites
What is an "anonoblog"?
a. A general blog with multiple authors
b. A blog about people who used to be famous
c. A blog written and maintained by an anonymous author, often under a pseudonym or pen name
d. All of the above
What is the reference list to other works placed at the end of an article called?
a. Footnotes
b. Bibliography
c. Original material
d. Endnotes
e. All of the above
b. False
What distinguishes a blog from a website?
a. Postings that occur according to a timeline that is updated so old posts can be traced
b. More content
c. Flashier images
d. Contact details
e. More professional content
What is "misinformation"?
a. Mystery information partially hidden on the internet
b. Information which is misleading or distracting or at least partially wrong
c. Mr. Information
d. Completely wrong information on all counts
e. None of the above
If your website sells golf equipment, your promotional articles should be written about _________ .
a. good golf courses
b. caddies
c. sport in general
d. the best clubs to use at certain times
e. All of the above
What is the difference between a "patent" and a "trademark"?
a. A copyright and a trademark are the same; a patent is made to protect goods or services for sale
b. Patents and trademarks are the same; it is copyright that is different
c. A patent protects a work, device or name that is used for trading goods whereas a trademark protects inventions or discoveries
d. A trademark protects a word, device or name that is used for trading goods whereas a patent protects inventions or discoveries
Which of the following features will increase the likelihood of a reader staying longer on your blog?
a. Having mostly text rather than pictures, slide shows or other interactive content
b. Using external links to generate the new page as a pop-up window rather than going directly to the new site
c. Offering links to great promotional deals on other sites
What is an "anonoblog"?
a. A general blog with multiple authors
b. A blog about people who used to be famous
c. A blog written and maintained by an anonymous author, often under a pseudonym or pen name
d. All of the above
What is the reference list to other works placed at the end of an article called?
a. Footnotes
b. Bibliography
c. Original material
d. Endnotes
e. All of the above
What does "'ping' your blog" mean?
a. To abandon it
b. To create it from scratch
c. To let someone know about it so they can contribute, either with postings or comments
d. An alert that notifies the original poster of a post when someone else writes an entry concerning the original post
What is a "tag"?
a. An external link
b. A language element, such as a word, often used in blogs to identify the type or types of content that makes up a particular post
c. A long post that goes onto another page
d. Both b and c
Which of the following are good ways of protecting your online content?
a. Searching for the plagiarists of your content
b. Embedding your images
c. Potentially encrypting your HTML
d. Joining a plagiarism forum
e. All of the above
Fooling the search engines with link farms, keyword stuffing, cloaking or alt text spamming is not a good idea because ___________ .
a. it is an offense in most countries
b. the search engines may restrict your site or future listings, or ban you altogether
c. it could reduce the traffic to your blog
d. All of the above
What is a "plagiarism warning banner?"
a. A banner e-mailed to you by a potential plagiarist to warn you of their potential copying of your site
b. A banner you place on your site or blog to deter potential plagiarists
c. A government service that bans plagiarists from the Web with an official warning, usually a letter to their home address
d. None of the above
Why is it damaging to have disfunctioning or non-functioning(dead)links on your website?
a. You cannot prevent people from reaching the destination without doing so
b. It could damage your brand reputation; people do not want to see a "page not found" result
c. A person is less likely to return to your site as a repeat visitor if the links do not work
d. b and c
a. To abandon it
b. To create it from scratch
c. To let someone know about it so they can contribute, either with postings or comments
d. An alert that notifies the original poster of a post when someone else writes an entry concerning the original post
What is a "tag"?
a. An external link
b. A language element, such as a word, often used in blogs to identify the type or types of content that makes up a particular post
c. A long post that goes onto another page
d. Both b and c
Which of the following are good ways of protecting your online content?
a. Searching for the plagiarists of your content
b. Embedding your images
c. Potentially encrypting your HTML
d. Joining a plagiarism forum
e. All of the above
Fooling the search engines with link farms, keyword stuffing, cloaking or alt text spamming is not a good idea because ___________ .
a. it is an offense in most countries
b. the search engines may restrict your site or future listings, or ban you altogether
c. it could reduce the traffic to your blog
d. All of the above
What is a "plagiarism warning banner?"
a. A banner e-mailed to you by a potential plagiarist to warn you of their potential copying of your site
b. A banner you place on your site or blog to deter potential plagiarists
c. A government service that bans plagiarists from the Web with an official warning, usually a letter to their home address
d. None of the above
Why is it damaging to have disfunctioning or non-functioning(dead)links on your website?
a. You cannot prevent people from reaching the destination without doing so
b. It could damage your brand reputation; people do not want to see a "page not found" result
c. A person is less likely to return to your site as a repeat visitor if the links do not work
d. b and c
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